SHIKŌ BEAUTY COLLECTIVE
Art Direction / Branding / UX UI Design
About the Project
Shikō Beauty Collective is a premium, J-Beauty brand. They thoughtfully curate the best of Japanese beauty, and bring it to an American audience.
I led this project's full branding initiative-from name and brand voice to logo and photography styles. I also led UX/UI design as we brought this brand to market.
Project Type Brand Development & Website Design
Role Art Director & Lead Designer
Tools Sketch, Invision, Photoshop, Illustrator, Shopify
Agency BVA
After reviewing a few diverse options, we narrowed our favorite visual directions down to these two. Ultimately the top image with the rich dark greens and touches of premium gold foil stole our hearts and the brand developed from there.
Japanese tradition maintains that the secret to beauty is as much internal as it is external.
This idea teaches us that natural beauty care should be a holistic process: a part of life, and a time of day, where we pause to activate each of our five senses. Design details for this brand are intended to cater to the senses, awakening the mind/body connection.
the website
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the website ⋆
Using simple, natural materials like paper, silk and rocks, we styled 9 different J-Beauty brands that launched on the marketplace in a way that suited each of their personalities.
