About the Project

While Creative Director at Lalo, we launched a bathtime collection, a brand new room in the home to own marketshare! We endeavored to make our first splash into CTV with a campaign communicating that Lalo offers products for 3 essentials rooms in the home. Our concept stitches together the lives of multiple families in their respective homes; following them through the kitchen/dining room, living room/playroom, and bathroom with creative, fast-paced transitions and quick match cuts to connect them all.

Project Type CTV Ad

Role Director, Production Designer

Tools Clipboards, broken nails, & cargo pants