About the Project

While Creative Director at Lalo, we launched the brand into Target! The goal of this project was to develop and execute a creative concept for a campaign that built excitement and awareness of Lalo as the choice for stylish, functional baby and toddler essentials, now conveniently available at Target!

Deliverables from this project included…

• Commercial for TV (connected & linear)

• Paid Social Ads

• Out of Home Campaign

• Owned Channel Content

Project Type Brand Awareness Campaign

Role Creative Director, Designer

Tools Google Sheets, Figma, & midnight oil