RED BULL
Art Direction / UX UI Design
About the Project
The Red Bull brand is vast, diverse, and evolving! As such, the North American Red Bull team came to BVA with an opportunity to shape a new brand experience .
We were charged with the task of expanding the U.S. storefront experience into something of a new caliber that would connect specifically with an American audience and allow a few new sub brands to flourish and scale within the theme.
We relied heavily on process to build, grow, and nurture alignment between international client partners. I developed a refreshed brand aesthetic that felt new and exciting, yet still reverent to the existing brand equity.
Project Type Website Redesign
Role Lead Designer
Tools Sketch, Invision, Photoshop, Illustrator, Shopify
Agency BVA
Project Discovery
In order to maintain alignment between key stakeholders, I led multiple discovery exercises, workshops and deliverables. Here are a few of these exercises.
Brand Survey
Review of Branded Materials Across Channels
UX/UI Competitive Analysis
Brand Archetype Workshop
Information Architecture Audit
Style Tile to Clarify New Visual Tone
User flow created to help understand navigation functionality.
Brand Archetype Workshop
