About the Project

Caldera + Lab is a single product site offering a luxury and natural serum in the limited men’s skincare industry.

After thorough competitive analysis and discovery exercises, I worked with the founding members of the company and led creative direction on the brand's visual identity as it evolved beyond simple guidelines into a full experience. I also led content strategy, UX/UI design, and a bit of photography & copywriting. 

In this full website build, I strived to push the limits of the standard Shopify templates to create unique, engaging layouts that mirrored the premium characteristics of the product.

Project Type Brand Development & Website Design

Role Lead Designer

Tools Sketch, Invision, Photoshop, Illustrator, Shopify

Agency BVA

Awards Awwwards Honorable Mention

A single product site presents so much opportunity for custom animation and storytelling moments that educate the user on the product. I used Principle to prototype animations that were equally engaging on mobile as they were desktop.